{"title":"Design Tools","description":"\u003cp\u003eFind all our UX tools (persona, experience map, user journey map, empathy map, etc.) to help you design your system. Each tool comes with examples and tips to complete it easily!\u003c\/p\u003e","products":[{"product_id":"persona-ux","title":"UX Persona","description":"\u003cdiv class=\"OutlineElement Ltr SCXW43665250 BCX0\"\u003e\n\n\u003cp data-start=\"0\" data-end=\"133\"\u003eA structured, ready-to-use template for building clear, actionable personas aligned with your design objectives.\u003c\/p\u003e\n\n\u003cp data-start=\"135\" data-end=\"440\"\u003eIt guides you step-by-step to define your users' essential characteristics, needs, motivations, and constraints. Each persona offers concrete benchmarks to avoid generic personas and promote profiles that are truly useful for decision-making.\u003c\/p\u003e\n\n\u003cp data-start=\"442\" data-end=\"609\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eYou gain consistency and efficiency in your projects, while facilitating team alignment around reliable and actionable user representations.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Aptenys","offers":[{"title":"Default Title","offer_id":57129128788343,"sku":"APT-PER-EN-FR","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5986\/4951\/files\/Fiche-produit-EN-FR_Persona_Aptenys-1.jpg?v=1779977598"},{"product_id":"experience-map","title":"Experience Map","description":"\u003cdiv class=\"OutlineElement Ltr SCXW17997139 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW17997139 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW17997139 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW17997139 BCX0\"\u003eA structured, ready-to-use template for building clear, actionable \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW17997139 BCX0\"\u003eexperience maps\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW17997139 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003ethat are aligned with your design goals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW17997139 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW17997139 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW17997139 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW17997139 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW17997139 BCX0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW17997139 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW17997139 BCX0\"\u003eIt guides you step-by-step to represent your users' journey, their actions, their goals, their feelings, and the pain points encountered at each stage. Each section is designed to help you identify opportunities for improvement and turn observations into concrete design decisions.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW17997139 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW17997139 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW17997139 BCX0\"\u003e\u003cstrong\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun MacChromeBold SCXW17997139 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW17997139 BCX0\"\u003eYou gain consistency and efficiency in your projects, while facilitating team alignment around a shared vision of the user experience.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW17997139 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Aptenys","offers":[{"title":"Default Title","offer_id":57179133378935,"sku":"APT-EXP-EN-FR","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5986\/4951\/files\/Fiche-produit-EN-FR_Experience-Map_Aptenys-1.jpg?v=1781541564"},{"product_id":"user-journey-map","title":"User Journey Map","description":"\u003cdiv class=\"OutlineElement Ltr SCXW182676576 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW182676576 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW182676576 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003eA structured, ready-to-use template for building clear, actionable user\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW182676576 BCX0\"\u003ejourney\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW182676576 BCX0\"\u003emaps\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003ethat align with your design goals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW182676576 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW182676576 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW182676576 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW182676576 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003eIt guides you step-by-step to represent your users' journeys, their actions, goals, feelings, and the pain points encountered throughout their experience\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun MacChromeBold SCXW182676576 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003e\u003cstrong\u003ewith your product or service.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW182676576 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003eEach section is designed to help you identify opportunities for improvement and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003etransform a user journey into a concrete decision-making tool for enhancing your product or service. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW182676576 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW182676576 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW182676576 BCX0\"\u003e\u003cstrong\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun MacChromeBold SCXW182676576 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW182676576 BCX0\"\u003eYou gain consistency and efficiency in your projects, while facilitating team alignment around a shared vision of the user experience.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW182676576 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Aptenys","offers":[{"title":"Default Title","offer_id":57179139703159,"sku":"APT-JOU-EN-FR","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5986\/4951\/files\/Fiche-produit-EN-FR_User-journey-Map_Aptenys-1.jpg?v=1781542336"},{"product_id":"empathy-map","title":"Empathy Map","description":"\u003cdiv class=\"OutlineElement Ltr SCXW196140550 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW196140550 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW196140550 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW196140550 BCX0\"\u003eA structured, ready-to-use template for building clear, actionable \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW196140550 BCX0\"\u003eempathy maps\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196140550 BCX0\"\u003e aligned with your design goals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW196140550 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196140550 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW196140550 BCX0\"\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW196140550 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW196140550 BCX0\"\u003eIt guides you step-by-step to better understand your users through what they think, say, do, and feel. Each section helps you formalize a shared understanding of the user and transform qualitative observations into actionable insights.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW196140550 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196140550 BCX0\"\u003e\n\n\u003cp class=\"Paragraph SCXW196140550 BCX0\"\u003e\u003cstrong\u003e\u003cspan data-contrast=\"none\" lang=\"FR-FR\" class=\"TextRun SCXW196140550 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW196140550 BCX0\"\u003eYou gain consistency and efficiency in your projects, while facilitating team alignment around a common vision of user needs and behaviors.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW196140550 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Aptenys","offers":[{"title":"Default Title","offer_id":57179140981111,"sku":"APT-EMP-EN-FR","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5986\/4951\/files\/Fiche-produit-EN-FR_Empathy-Map_Aptenys-1.jpg?v=1781542570"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5986\/4951\/collections\/Collection-Conception.jpg?v=1779977291","url":"https:\/\/aptenys.com\/en-us\/collections\/outils-de-conception.oembed","provider":"Aptenys","version":"1.0","type":"link"}