{"product_id":"persona-ux","title":"UX Persona","description":"\u003cdiv class=\"OutlineElement Ltr SCXW43665250 BCX0\"\u003e\n\n\u003cp data-start=\"0\" data-end=\"133\"\u003eA structured, ready-to-use template for building clear, actionable personas aligned with your design objectives.\u003c\/p\u003e\n\n\u003cp data-start=\"135\" data-end=\"440\"\u003eIt guides you step-by-step to define your users' essential characteristics, needs, motivations, and constraints. Each persona offers concrete benchmarks to avoid generic personas and promote profiles that are truly useful for decision-making.\u003c\/p\u003e\n\n\u003cp data-start=\"442\" data-end=\"609\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eYou gain consistency and efficiency in your projects, while facilitating team alignment around reliable and actionable user representations.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Aptenys","offers":[{"title":"Default Title","offer_id":57129128788343,"sku":"APT-PER-EN-FR","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5986\/4951\/files\/Fiche-produit-EN-FR_Persona_Aptenys-1.jpg?v=1779977598","url":"https:\/\/aptenys.com\/en-fr\/products\/persona-ux","provider":"Aptenys","version":"1.0","type":"link"}